X Scent® Base Layer Eliminates Odor, High Price Points
A new standard in scent-control has been established in the hunting industry

BROKEN ARROW, Okla. (Nov. 19, 2004) – One of the hottest selling clothing items in the hunting industry is base layer. And for good reason; some high-tech under garments offer multiple performance technologies in the same garment, such as temperature regulation, moisture management and odor control. However, all of these features usually have a high-performance price tag attached. This is just one area where the X Scent® Base Layer is different.

Recognizing the need for a new, innovative scent elimination system (SES) that helps regulate body temperature, wick moisture, at a lower price point, ARC Outdoors launched a technologically advanced brand called X Scent® in early 2004.

X Scent® isn’t anything like activated-carbon garments; it’s not a filter, it’s a powerful anti-microbial. X Scent® utilizes a technology called X-STATIC®, which is a textile with 0.999-pure silver permanently bound to its surface. Silver ions are a natural anti-microbial and are extremely toxic to odor-causing bacteria.

Human body odor originates from bacteria living on skin surfaces. As these bacteria cells live out their lives, they expel waste in the form of an odorous gas. It is this odor that becomes stronger over time from an influx of bacteria due to reproduction. High moisture areas such as armpits and feet are common, ideal breeding grounds for odor-emitting bacteria.

X Scent® can eliminate 99 percent of all odor-causing bacteria within one hour after exposure. Simply put, if you can eliminate the army of odor-causing bacteria, you can stop the production of human odor.

X Scent® with X-STATIC® silver fiber technology works, here’s proof.

Silver ions, as an anti-microbial, have been tested and researched for years by the medical industry, major accredited universities and the Environmental Protection Agency (EPA). The EPA recognizes silver as one of the best anti-microbials while remaining harmless to humans.

Even the U.S. Military has proven the bacteria-control effectiveness of silver fiber technology. To protect their feet from a wide variety of medical problems caused by microbes, troops wear socks made with X-STATIC® while in the field for days on end.

The entire X Scent® product line has been extremely successful. The base layer – now offered in two weights – has been a very popular item simple because it gives sportsmen the option to wear advanced odor control technology under their favorite camo pattern clothing in the warm early season and still remain cool.

All X Scent garments are highly breathable; wearing X Scent® garments is like wearing any other garment without scent-elimination technology. Sportsmen need to keep in mind that sweating in X Scent® isn’t necessarily a bad thing; the more you sweat, the harder X Scent® works.

Want more proof that X Scent® works?

Consumers looking to replace their existing garments or wanting to buy a scent elimination system for the first time can now witness for themselves the proven anti-microbial and scent-elimination effectiveness of X Scent® without emptying their wallet.

The X Scent Mid-Weight Base Layer – top and bottom – can be purchased for around $60 MSRP. The X Scent Light-Weight Base Layer, which is new for 2005, can be purchased for around $40 MSRP.

Sportsmen wanting to cover their body from head to toe with odor-control clothing can purchase the socks, headcover, gloves, mid-weight base layer top and bottom for around $115 MSRP. No other odor-control base layer on the market can match X Scent® on effectiveness and price point.

ARC is a unique branding group, serving as an umbrella for the manufacturing, marketing and sales of ArcticShield®, X Scent® and Element 47™ apparel, and the marketing and sales Xtreme Scents®, Red Monkey and Roger Raglin Products.

© 2004 ARC

Silver Fiber Technology

• Objective: X-Scent™ apparel powered by X-Static, a silver fiber technology, is an advanced scent-elimination system developed for the hunting industry to control human body odor in any hunting environment.
• The Science: X-Static technology uses pure silver, an antimicrobial, to control body odor by eliminating odor-causing bacteria.
• Proven Technology: Ten years of testing and research by major universities, the medical industry and the U.S. Military have proven the odor-control effectiveness of silver fiber technology. Silver fiber technology is used in many FDA approved products and is registered as an antimicrobial with the EPA.
• Versatile Comfort: Silver fiber technology is thermodynamic, which keeps you cooler in the summer and warmer in the winter by conducting body heat away from and around your body. The fabric is highly breathable, making skin surface feel refreshed.
• Unmatched Performance: X-Scent™ apparel can't fill up or get plugged by odor molecules like activated carbon, and it never requires any kind of reactivation or regeneration. Silver fiber technology eliminates 99.9 percent of odor-causing bacteria within one hour of exposure.
• Durable: The silver fibers can never wash out like treated fabrics, because it is part of the fabric. Performance doesn’t diminish over time or from heavy usage.
• Nothing Special: No need for fancy specialized detergents. A mild, scent-free detergent works fine.
• All Natural: Silver fiber technology is nontoxic to the consumer and contains no chemicals.
• Allergic to Silver?: People allergic to silver jewelry often make the assumption that they are allergic to silver. Silver jewelry is made of an alloy called sterling silver, which is a mix of silver and other various metals. It is these other metals that cause allergic reactions. There have been no documented cases of allergies to pure silver.