ArcticShield Launches the Formation of ARC

BROKEN ARROW, Okla. (Jan. 2, 2004) – ArcticShield® Vice President Rus Huffstutler has announced the formation of a unique branding group – ARC – that will serve as an umbrella for the marketing and sales of ArcticShield® and X Scent™ apparel, Xtreme Scents and Roger Raglin Products.

“This combination of products will give our customers a broader spectrum of innovative cutting-edge products for the outdoor industry,” Huffstutler said. “By adding Xtreme Scents, Roger Raglin Products, X Scent apparel and broadening the ArcticShield line, we can now offer hunters a complete system that will keep them warm, cool, scent free and provide them high quality lures and calls.”

ArcticShield

ArcticShield® launched its first product – the Boot Insulators – in 1999 with tremendous results. Since then, ArcticShield has hatched an entire line of cold-weather clothing from head to toe that utilizes its patented and patent-pending heat retention technology called RE-tain™. Be on the lookout for more new hunter-specific and scent-proof garments from the company that “keeps you warm.”

X-Scent

X Scent™ apparel will be unveiled at the 2004 SHOT and ATA shows. This scent-eliminating system (SES) is without a doubt, amazing. It has more than ten years of research by major universities and the U.S. Military to back up and validate its odor-eliminating abilities.

X Scent™ apparel is powered by a technology called X-STATIC – “the silver fiber.” This silver-fiber technology is permanently woven into the garments’ fabric, never needs to be reactivated or regenerated and will not wash out.

X Scent™ garments are thermodynamic, meaning they will keep you cooler in the summer and warmer in the winter. These precious metal lined garments are highly breathable and have anti-static properties.

Xtreme Scents

Xtreme Scents offers a line of advanced odor-eliminating sprays, body washes, wipes and laundry detergent, which completes the perfect scent-elimination system.

Unlike most of the brands on the market that are blended from baking soda and water, Xtreme Scent Eliminator products will protect hunters from unwanted odors for up to 18 hours.

The advanced technology used does not cover up or mask odors; it actually penetrates into fabric fibers and eliminates the source of odor. The key advantage of the product is that it captures and changes the molecule structure of odors, including malodors (odor vapors) that escape from odor-causing bacteria. This process yields gas molecules that are odorless.

Xtreme also offers a full line of marine, waterproofing and leather care products.

Roger Raglin Products

America ’s Whitetail Deer Hunter has a lineup of products that hunters will immediately recognize. Whitetail Maniac 150 and Whitetail Maniac 155 are a couple of dynamite deer lures that Raglin has used and marketed over the past several years along with his calls.

Raglin’s deer hunting accomplishments alone make him an icon in the hunting industry and a name outdoorsmen can trust. The entire line of Roger Raglin products can be seen in action this fall on “Roger Raglin Outdoors” aired on the Outdoor Channel during the third and fourth quarters.

ARC is a unique branding group, serving as an umbrella for the marketing and sales of ArcticShield® and X Scent™ apparel, Xtreme Scents and Roger Raglin Products.

© 2004 ARC