ABSOLUTE OUTDOOR ADDS PATENTED TECHNOLOGY TO THEIR APPAREL AND OUTERWEAR LINE UP

ST. CLOUD, Minn. (July 26, 2010) – Absolute Outdoor, Inc. announces they have entered into a long term license agreement with ARC Outdoors, to obtain their cold weather, anti-odor and other related nanotechnology. This will allow for future expansion into the outdoor apparel, outerwear and accessories markets.

ARC Outdoors, located in Tulsa, Oklahoma, was founded in 1988 to provide outdoorsmen with apparel that allows them to remain warm and comfortable while in the outdoors in almost any climate. ArcticShield patented technology utilizes a thin, multi-layered heat resistant thermal barrier that captures and returns over 90 percent of body heat.

To help solve the need for anti-odor technology in clothing, ARC also developed their X-System brand which offers silver based nanotechnology. This technology is a cost effective alternative to carbon and has been accepted as the choice for anti-odor products for the outdoor market.

“We are very excited to acquire a patented technology that provides advanced solutions to the performance apparel market, states Dave Cook, Executive Vice President of Absolute Outdoor. Since ArcticShield and X-System technology is currently primarily focused on the hunting market, this product extension will help expand our existing fall line of business and grow our Onyx brand of outdoor products. We also welcome the knowledge and expertise that J.T. Griffin, President of ARC Outdoors will bring to our company. This will allow for additional new and innovative products we can offer to our sporting goods customers and the outdoor enthusiast”.

Products constructed with the ArcticShield and X-System technology range from head to toe in accessories and outerwear; from jackets, pants, and bibs, to hats, gloves, boot insulators, and base layer systems offered in a wide range of colors and sizes.

J.T. Griffin, ARC President, adds “we have been privileged to bring technical solutions to the outdoor industry for over ten years and feel equally as privileged to partner with Absolute Outdoor. Their distribution platform and infrastructure will allow broader product offerings and additional channels to reach end users with the patented ArcticShield and X-System technology. We look forward to expanding these technologies to a broad spectrum of outdoor customers and consumers under Absolute Outdoor and their Onyx brand, which compliments their branding strategy of “Keeping you there”.

For more information, visit Absolute Outdoor, Inc., at www.absoluteoutdoorinc.com or ARC Outdoors at www.arcoutdoors.com. For further details, call 877.252.2056 x103.

ABSOLUTE OUTDOOR specializes in bringing industry leading, innovative products to the outdoor, sporting goods, and marine markets. Brands under the Absolute Outdoor umbrella include FULL THROTTLE water sports and ONYX outdoor recreation brands.